Work record / Capital / Save the World Air / Questions answered
Save the World Air: questions answered
What people ask me about Save the World Air, and my answers. The project itself has its own page.
How did being inside the company change what you could honestly tell a prospective investor?
The theory was sound. Inside, I found two problems: nobody had proven it at scale, on big pipelines, and the cost of installing it in a pipe was being understated.
How did you handle those two gaps with the company and with prospective investors?
I raised them directly. Being open matters most, and I did not want investors losing money. So I explained why I was still involved: I still believed in the technology. When people are clear about the risks, it often does not change what they decide. That is how you hold on to long-term investors. They know you will give them a straight answer.